A new weekly podcast premiering in 2026. Chris Paul sits down with the teammates, coaches, rivals, executives, referees, and reporters who shaped his 21-season career. Nothing off limits. Produced by OhhDIP!!! Entertainment and Full Day.
One of the most iconic basketball careers of the 21st century — chronicled through candid, gripping conversations with the people who lived it alongside Chris.
Each episode, Chris weighs in on what's happening in the NBA right now — then invites one of the most significant figures in his career for the exit interview. Teammates. Coaches. Rivals. Executives. Referees. Even reporters.
Nothing will be off limits. Beefs will be addressed. Best and worst moments revisited. The result is part bar conversation between old friends, part therapy session — and entirely unlike anything else in sports media.
These are CP3's live Instagram numbers from January–February 2026. The show hasn't launched yet. This is what's already there before a single episode airs.
Magellan AI's February 2026 rankings confirm sports is the dominant genre for podcast advertising. Every brand below is actively buying right now.
Fast movers — call this week: McDonald's (+301% MoM, $5.1M), VGW/Chumba (+1,163%), Meta (+11,994%), Kraken (+7,384%), Subaru (+18,494%), PepsiCo (+635%). Brands scaling this fast are approving new inventory in real time.
Every category below is actively spending on comparable shows right now. The Exit Interviews gives these brands a host — and a story — that no other sports pod can match.
Every brand below is actively spending on comparable shows. Prioritized by fit with The Exit Interviews format and CP3's narrative.
Every brand in the Tier 1 and Tier 2 lists is already spending on at least one of these shows. The Exit Interviews is a credible upgrade in prestige, format, and host profile over all of them.
You're not selling downloads. You're selling association with the launch of Chris Paul's voice in media — and a show with a format that has never existed before in basketball.
The first thing you tell every buyer: "You are not buying audience. You are buying identity." A founding sponsor on The Exit Interviews is a brand statement before the first episode airs. CP3 already generates 917,000 unique account engagements per month on Instagram alone — before a single episode exists. That audience is real. That identity is available exactly once.
Pillar 1: The athlete and the format no one else has. All The Smoke, Knuckleheads, Club Shay Shay — none of them is doing what The Exit Interviews does. CP3 interviewing the people who shaped his 21-season career, nothing off limits, weekly — that's a show, not just a podcast. New Heights (NFL) proved the athlete-host model works at scale. Xfinity, Amex, and Reese's paid to be founding partners. The Exit Interviews is that moment for basketball.
Pillar 2: The audience data closes the room. 1.47 million Instagram interactions in 30 days. 917,000 accounts engaged. 82% male, 41.5% aged 25–34, top cities New York and Los Angeles. A 744,017-like retirement post in February 2026. This isn't projected audience — this is documented, active, right now. Show them the screenshots.
Pillar 3: Financial services has no home here yet. 19 financial brands are actively buying podcast ads with zero presence on elite athlete basketball pods. CP3's financial literacy story is his biography — not a category play. Public.com, Intuit, Cash App, Robinhood are all spending on sports pods right now. None of them have a host who lived the financial access narrative the way CP3 has. This category is waiting for this show.
Pillar 4: The ground floor closes. Club Shay Shay launched and PrizePicks was there from day one. New Heights launched and Amex was there. Founding sponsors get founding pricing, first-right-of-renewal, and the founding narrative — none of which can be re-created after launch. The brands that wait pay 7–12× more and get none of the story.
Fractional revenue strategy for creator economy companies. Brand partnership sales, sponsorship development, and podcast revenue architecture.
55+ verified targets ranked by fit, live February 2026 spend data, documented audience demographics, existing brand partnership proof, and a pitch narrative built around the one asset that can't be replicated: Chris Paul's 21-season career, told by the man himself. The founding sponsor window is open.